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Big Tech's Power Plant Pledge: Can They Shield Consumers From AI-Driven Energy Costs?

Financial Times Companies •
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At a White House event, executives from Amazon, Google, Meta, Microsoft, xAI, Oracle, and OpenAI are set to sign a pledge committing to build their own power plants for data centers, aiming to shield consumers from rising electricity costs driven by AI expansion. President Trump hailed the plan, vowing US consumers 'no one’s prices will go up' as data center demand surges.

However, industry experts warn the commitment is likely impossible to fulfill fully, citing insurmountable logistical hurdles. Data center power demand will triple by 2035, adding immense strain to an already stretched energy supply chain.