Tech giants are racing to define the future of AI agents, software that acts on users' behalf. Meta launched Muse, an agent for everyday tasks, while OpenAI introduced dots, focused on complex work for professionals. Microsoft enhanced Copilot with autonomous features, Apple added agentic capabilities to Siri, and Google debuted a new Gemini work assistant.
Start-up Instinct also entered the space. The strategies differ sharply: Meta aims to extend its ad business into e-commerce, while OpenAI targets high-margin subscriptions. Analysts note that two-thirds of travel and commerce sites currently block Muse, challenging Meta's model.
OpenAI's dots is initially limited to ChatGPT subscribers paying at least $100 monthly. All companies must overcome the hurdle of building user trust and establishing new digital habits. Microsoft previously faced backlash over a privacy-invasive AI feature, underscoring the need for careful design.
The outcome will shape how billions interact with digital services.
Source: Financial Times Companies · Summarized by HeadlinesBriefing