The CEO of Addison Lee has urged London regulators to impose minimum pricing on robotaxis to protect traditional cab drivers from being undercut by tech giants. Liam Griffin warned that deep-pocketed companies like Waymo and Tesla could use predatory pricing to dominate the market and drive existing operators out of business.

London is emerging as a key battleground for autonomous vehicle services, with Waymo and China's Baidu planning robotaxi launches later this year. Addison Lee, acquired by Singapore's ComfortDelGro in 2024, previously struggled when Uber disrupted London's taxi market over a decade ago. Griffin argues regulators must limit permits and potentially set minimum fares to prevent similar disruption.

While Waymo's robotaxis in US cities currently cost more than traditional services, analysts expect prices to fall as technology scales. Chinese companies are already offering heavy discounts to attract customers, with HSBC forecasting robotaxis could eventually be 20 percent cheaper than human-driven services. Griffin believes Addison Lee is well-positioned to partner with multiple autonomous vehicle companies and play a major role in the evolving market, though he acknowledges Europe lags behind the US and China in deployment.