US new-home sales surged in March, surpassing forecasts as builders slashed median prices to a four-year low and introduced aggressive incentives. The median selling price dropped below $400,000 for the first time since 2019, making homes more accessible amid tight inventory. Builders responded by offering discounts, closing cost assistance, and upgraded amenities to attract buyers.

This unexpected rebound suggests pent-up demand is finally translating into action, with sales volumes rising 12% month-over-month. Analysts attribute the spike to a combination of affordability improvements and strategic marketing pushes by developers.