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Uber Mulls Full Takeover of Delivery Hero to Counter DoorDash

Bloomberg Markets •
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Uber Technologies Inc. is reportedly weighing a full acquisition of Germany‑based Delivery Hero SE, according to people familiar with the matter. A deal of that scale would fold Delivery Hero’s extensive food‑delivery network into Uber’s growing logistics platform, giving the ride‑hailing giant a stronger foothold in markets where DoorDash has begun to expand beyond the United States. Such a merger would also align Uber’s app ecosystem with Delivery Hero’s localized payment solutions, enhancing user experience.

Analysts see the move as a direct response to intensifying competition in the on‑demand delivery sector. By owning Delivery Hero, Uber could integrate order‑routing technology, broaden its restaurant partnerships and leverage the German firm’s brand recognition across Europe. The combined entity would also benefit from shared data assets, potentially improving margins in a price‑sensitive market.

The potential transaction would reshape the competitive hierarchy, forcing DoorDash to reconsider its overseas strategy while prompting regulators to scrutinise market concentration. Sources say negotiations are in early stages, with valuation still under discussion. Regardless of price, a completed takeover would give Uber a decisive edge in the global food‑delivery race.