Tesla Inc. is preparing to launch a six-seater variant of its popular Model Y electric SUV in India as early as next week, according to people familiar with the matter. The move signals Tesla's continued push into the Indian market, where it has been gradually expanding its presence despite regulatory hurdles and infrastructure challenges. The new configuration could appeal to larger families and ride-sharing services.

The Model Y has been Tesla's global best-seller, and introducing a six-seater option in India could help capture a broader segment of the growing electric vehicle market. India's auto industry is rapidly evolving, with increasing consumer interest in EVs driven by government incentives and environmental awareness. Tesla's entry with multiple configurations demonstrates its strategy to adapt to local preferences while maintaining its premium positioning.

This launch comes as Tesla works to establish manufacturing operations in India, which would help reduce costs and navigate import duties. The six-seater Model Y represents another step in Tesla's localization efforts, following the recent introduction of other variants. With competition from domestic and international EV makers intensifying, Tesla's ability to offer diverse options could be crucial for market share growth in the world's third-largest automobile market.