Billionaire Jim Ratcliffe has lowered the asking price for French football club OGC Nice, according to people familiar with the matter. The move signals a shift in his strategy for the Ligue 1 side, which he acquired in 2019. Financial details of the new price remain undisclosed.

Ratcliffe, founder of Ineos, bought Nice for around €100 million. His broader sports portfolio includes Swiss club Lausanne-Sport and a failed bid for Chelsea. The price cut suggests he is adjusting to a softer market for European football assets, where valuations have cooled.

Potential buyers are circling, though no official suitors have been named. For Ratcliffe, the sale could free up capital for other ventures, including his pursuit of a major Premier League club. The final price will depend on Nice's performance and European qualification prospects this season.