---
title: "ProShares Eyes Interval Funds Expansion | Bloomberg Markets"
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### ProShares Eyes Interval Funds Expansion

Bloomberg Markets • September 10, 2026 at 1:11 PM ET

[×](/market?tab=bloomberg-markets)

After dabbling in everything from equity and income-generating ETFs to some of the market’s spicier bets (yes, leveraged funds), **ProShares** says it wants to become a full-fledged investment firm.

Welcome to ETF IQ, a weekly newsletter dedicated to the **$22.5 trillion** global ETF industry. I’m Bloomberg News reporter **Isabelle Lee**, in for **Katie Greifeld**.

The move would see ProShares launch interval funds, expanding beyond its ETF roots. The company has built a reputation for innovative products, but this shift signals a broader ambition in asset management.

This article is for subscribers only. For more, contact us or provide news feedback.

[Read original article](https://www.bloomberg.com/news/newsletters/2026-09-10/why-etf-shop-proshares-wants-to-launch-interval-funds)

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