After dabbling in everything from equity and income-generating ETFs to some of the market’s spicier bets (yes, leveraged funds), ProShares says it wants to become a full-fledged investment firm.
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The move would see ProShares launch interval funds, expanding beyond its ETF roots. The company has built a reputation for innovative products, but this shift signals a broader ambition in asset management.
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Source: Bloomberg Markets · Summarized by HeadlinesBriefing