Household-help app Pronto secured $25 million in Series B funding at a $100 million valuation, highlighting surging demand for services like cooking and cleaning among India's expanding middle class. The 11-month-old startup, led by 23-year-old CEO Anjali Sardana, leverages a platform connecting users with domestic workers. Pronto operates in 10 Indian cities, with half its demand coming from New Delhi and a fifth from Bangalore.

Sardana, who owns 40% of the company, stated bookings grew 20% week-on-week for three months, leaving the platform "deeply supply constrained." Workers average seven gigs daily, earning up to 25,000 rupees ($273) monthly, exceeding India's average pay of 32,000 rupees. Epiq Capital led the investment round, joined by Glade Brook Capital, General Catalyst, and Bain Capital Ventures. Sardana plans to use the capital for expansion, referral rewards, and attracting more workers, prioritizing growth over immediate profitability, a "conscious choice" she emphasized.