Mark Douglas, CEO of MNTN, suggests Warner Bros. Discovery's advertising sales team could become a valuable asset if Netflix acquires the company. He describes WBD's established ad operations as a potential 'hidden gem' for Netflix's growing ad business.

Warner Bros. Discovery has long operated a sophisticated advertising division, selling traditional TV spots and digital ads across HBO Max and other platforms. Netflix, by contrast, only launched its ad-supported tier in late 2022 and is still scaling its sales infrastructure.

Douglas's comments came during an interview on Bloomberg's 'The Close.' His firm specializes in connected TV advertising, giving him insight into how media companies monetize streaming content through targeted ad placements and programmatic sales.

If Netflix pursues a WBD acquisition, investors will likely scrutinize potential cost synergies. Combining Netflix's global subscriber base with WBD's seasoned ad team could accelerate revenue growth beyond what either company achieves independently.