LIV Golf hired Washington‑based law firm Gibson Dunn & Crutcher to steer a capital‑raising effort aimed at shoring up a business that has been running at a loss. The move follows the withdrawal of Saudi Arabia’s Public Investment Fund, which had been the tour’s marquee backer. Advisors will focus on identifying fresh equity partners and restructuring the club’s financing in the near term.

The funding gap forces LIV Golf to reassess its growth model, which has relied heavily on high‑profile sponsorships and prize‑money subsidies. Without the PIF’s deep pockets, the league must convince investors that its global tournament schedule can generate sustainable returns. Market observers note that securing new backers could determine whether the venture survives beyond its inaugural seasons.

For investors, the advisory engagement signals a rare chance to enter a sports property still in flux but with built‑in media exposure and a controversial brand identity. Should Gibson Dunn succeed in lining up capital, LIV Golf could stabilize operations and preserve its schedule of events across multiple continents. The outcome will directly affect the valuation of any future equity stakes.