HayWire, a newsletter launched by co‑founders Aiden Johnson and Cole Glasgow, now pulls data from USDA auction reports and other public feeds to expose the hay market’s hidden pricing. The platform uses an AI model to sift through regional alfalfa and clover prices, turning a once opaque market into a digestible weekly briefing for farmers and investors every week today.

HayWire’s focus on hay comes as horse owners feel the squeeze; higher hay costs push the return on owning a horse lower, tightening demand for equine feed. By mapping regional price swings, the newsletter lets buyers anticipate spikes, while sellers gauge competitive pricing. The data‑driven approach levels a market that once required costly field visits for both farms and brokers.

The venture shows how niche markets can gain transparency through AI, reducing transaction friction and giving price signals to smallholders. Investors eye HayWire as a model for other illiquid sectors. Its model proves that even a low‑volume commodity like hay can generate actionable insight when fed into automated analytics for market analysts and traders who seek clearer data to make informed decisions.