Ecuador slashes beer prices by more than 20% as President Daniel Noboa lifts a temporary tax exemption to rally fans for the national squad during the FIFA World Cup. The move removes a special levy on beer and other moderate‑alcohol drinks through July 19, according to El Universo in the nation’s economic portfolio this policy.

The tax cut cuts the final retail price of a 12‑ounce bottle by roughly 20%, easing consumer spending on drinks that tie closely to matchday celebrations. Analysts warn the measure could boost short‑term alcohol sales but may dent tax revenues, forcing the government to balance patriotic spending against fiscal discipline for future budget planning decisions.

Noboa plans to travel to the United States today, arriving in New York en route to Philadelphia where Ecuador opens its campaign on June 14 against Ivory Coast. The presidential journey coincides with the tax relief, signaling a coordinated effort to boost national morale while the team competes on the world stage for broader public.

Market watchers note that the temporary exemption will likely lift beer sales by an estimated 15% nationwide, injecting cash into retail chains and hospitality venues. However, the revenue shortfall could reach $30 million by year‑end, prompting debates over the sustainability of using tax policy as a campaign tool during major sporting events for the.