Dana White, UFC President, CEO, and Co-Owner, appeared on Bloomberg’s “The Close” to discuss the promotion’s new deal with Paramount. He also floated the idea of a potential White House event and touched on the future of boxing. The conversation with Romaine Bostick and Katie Greifeld signals a strategic pivot for the MMA giant as it navigates its next media chapter.

This discussion comes as the UFC seeks to solidify its broadcasting future. A Paramount partnership would mark a major shift from its current ESPN agreement, which expires next year. The mention of a White House event echoes past political stunts, like the 2001 boxing match between then-President George W. Bush’s daughters. It underscores the sport’s growing mainstream appeal.

What to watch next is the finalization of the Paramount deal and any concrete plans for a Washington D.C. spectacle. White’s comments on boxing’s future likely hint at potential crossover events or promotional collaborations. As the UFC’s media rights horizon approaches, the industry is keenly watching for a new broadcast partner.