Chief digital and technology officers from JetBlue Airways, The Estée Lauder Companies, and Paramount discuss leveraging technology for corporate growth in a Bloomberg Television discussion. Executives Carol Clements, Brian Franz, and Laksh Nathan highlight how their firms are integrating tech to drive expansion.

This dialogue underscores a broader industry shift towards digital transformation as a core growth engine, moving beyond traditional operational improvements to fundamentally reshape customer engagement and operational efficiency. JetBlue emphasizes AI-driven personalization in travel, Estée Lauder focuses on data analytics for targeted marketing, and Paramount explores tech for content distribution innovation. Their insights reveal a common thread: technology isn't just a tool but a strategic imperative for future-proofing businesses in competitive markets.