Ryan Cohen is getting creative with his fundraising. The GameStop CEO plans to sell merchandise on eBay to help finance his proposed $56 billion takeover of the e-commerce platform itself. The billionaire investor, known for his unconventional approach to retail, is literally selling products on the very platform he wants to buy.

The deal, valued at $56 billion, would represent one of the largest e-commerce acquisitions in history. Cohen's decision to sell socks and other merchandise directly on eBay to raise capital underscores the ambitious scale of his takeover proposal. The move has raised eyebrows across Wall Street given the unusual funding mechanism.

The takeover attempt marks a dramatic twist in the ongoing saga between the two companies. Cohen, who transformed GameStop from a struggling video game retailer into a meme stock phenomenon, now wants to own the marketplace where countless sellers hawk their goods. The socks-for-takeover strategy highlights both the creativity and the challenges of financing a deal of this magnitude.