Blackstone Inc. has agreed to acquire a majority stake in the Greek online marketplace Skroutz from CVC Capital Partners Plc, expanding its footprint in the Mediterranean country. The deal signals Blackstone’s intent to deepen its presence in European e‑commerce. By taking control of Skroutz, the firm will leverage the platform’s extensive seller network and consumer base by 2025, it will expand.

Skroutz, founded in 2007, dominates Greece’s online retail scene, boasting millions of listings and a loyal user base. CVC Capital Partners, a global private‑equity player, has overseen the platform’s growth and positioned it for a strategic exit. Blackstone’s acquisition will inject capital and expertise, potentially accelerating international expansion and technological upgrades that could reshape Mediterranean e‑commerce dynamics for investors and consumers.

The transaction underscores Blackstone’s broader strategy to tap growing online markets outside the U.S. and to partner with platforms that have strong local traction. With control over Skroutz, the firm can cross‑sell services, enhance logistics, and explore new product categories. For Greek retailers, the deal promises deeper market reach and improved digital infrastructure that will strengthen their competitive edge globally.