Amazon.com Inc. has opened the sale of its inaugural Swiss franc bonds, structuring a six‑part issuance that marks a landmark move for the e‑commerce giant in the currency.

The deal positions Amazon among a select group of tech firms tapping European debt markets, signaling confidence in Swiss monetary stability and offering investors a new venue for diversification.

By issuing in francs, Amazon sidesteps currency risk for future Swiss operations while accessing a deep pool of investors familiar with the currency. The move could set a precedent for other U.S. tech leaders seeking European financing.

Investors will watch the pricing and allocation closely, as the bond size and terms could influence the market’s perception of Amazon’s financial strategy and its appetite for international growth.