---
title: Ron Johnson berbagi kisah di balik layar ritel Apple
description: "Pelopor ritel Apple Ron Johnson berbagi kisah di balik layar pembangunan toko Apple bersama Steve Jobs dalam buku 'Belanja dengan Cara Berbeda'."
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url: https://headlinesbriefing.com/id/mobi/macrumors/shop-different-apple-retail-pioneer-ron-johnson-shares-inside-story-3eaf26fe
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  - Hacker News
  - ESPN
  - BBC Sport
---

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### Ron Johnson berbagi kisah di balik layar ritel Apple

MacRumors • September 18, 2026 at 1:37 PM ET

[×](/id/mobi?tab=macrumors)

Kembali pada tahun 1999, tidak senang dengan cara Mac diposisikan di toko ritel komputer tradisional, Steve Jobs memutuskan bahwa Apple perlu melakukan terobosan sendiri ke dunia ritel. Pria yang ia bawa untuk memimpin inisiatif tersebut adalah Ron Johnson, yang sebelumnya menjabat sebagai wakil presiden merchandising di Target.

Johnson dan penulis Zander Nethercutt telah bekerja sama untuk sebuah buku baru berjudul \*Belanja dengan Cara Berbeda: Bagaimana Ritel Mengungkap Kejeniusan Apple\*, yang akan dirilis Selasa depan, 22 September. \*Belanja dengan Cara Berbeda* membahas latar belakang Johnson termasuk masa kerjanya di department store Mervyn's dan di Target, tetapi sebagian besar buku ini tentu saja berfokus pada karyanya di Apple sebagai kisah sukses terbesarnya.

Johnson mulai bekerja di Apple pada 1 Februari 2000, dan ia bekerja bahu-membahu dengan Jobs serta eksekutif Apple lainnya untuk mengembangkan visi dan rencana pembangunan toko ritel Apple, yang mengarah pada pembukaan dua toko pertama perusahaan pada Mei 2001. Meskipun toko ritel Apple telah menjadi landmark ikonik dan anchor mal yang sangat dicari di lebih dari 20 negara di seluruh dunia, kesuksesan mereka tidak selalu pasti, dan \*Belanja dengan Cara Berbeda* membahas secara rinci liku-liku pengembangan toko-toko pertama dan kinerja awalnya yang lemah.

Di bagian akhir \*Belanja dengan Cara Berbeda\*, Johnson berbagi beberapa momen mengharukan dari interaksinya dengan Jobs saat kanker pankreas merenggut pendiri Apple tersebut, serta transisi Johnson menjadi CEO department store JCPenney. Saat berbicara dengan Johnson, saya bertanya apakah ia merasa evolusi ritel Apple sejak kepergiannya lima belas tahun lalu tetap setia pada visi yang ia dan Jobs miliki sejak awal, melalui beberapa kepala ritel berbeda dengan latar belakang yang beragam.

Entitas Utama: Perusahaan: Apple, Target, Mervyn's, JCPenney | Orang: Ron Johnson, Steve Jobs, Zander Nethercutt, Tim Cook, Deirdre O'Brien | Lokasi: Cupertino

Pertanyaan Umum: Tentang apa buku 'Belanja dengan Cara Berbeda'?

Buku ini membahas karier Ron Johnson, dengan fokus pada karyanya di Apple mengembangkan toko ritel bersama Steve Jobs.

Pertanyaan Umum T: Tentang apa buku 'Belanja dengan Cara Berbeda'?

Jawaban Umum J: Buku ini membahas karier Ron Johnson, dengan fokus pada karyanya di Apple mengembangkan toko ritel bersama Steve Jobs.

[Read original article](https://www.macrumors.com/2026/09/18/shop-different-ron-johnson-apple-retail-book/)

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