The United States Olympic and Paralympic Committee (USOPC) is evaluating the sale of a stake in Team USA's commercial rights to private investors. This initiative involves establishing a new entity, United States Olympic and Paralympic Ventures (USOPV), to generate greater resources. The move comes as the US prepares to host the Los Angeles 2028 Summer Games and the 2034 Winter Games in Utah.
The USOPC currently has a commercial partnership with the LA 2028 Organising Committee that will expire after the Games. According to board minutes, the organization has received encouraging feedback from preliminary discussions with potential investment and strategic partners who validated the vision for USOPV. USOPC chief executive Sarah Hirschland stated the organization is open to investment from private equity, institutional capital, or sovereign wealth funds.
However, she emphasized that support for Team USA athletes and national governing bodies remains central to the mission. The initiative aims to grow the overall revenue pie for the constituencies served, drawing parallels to the backlash faced by FIFA president Gianni Infantino's failed plan to sell World Cup stakes.
Source: BBC Sport · Summarized by HeadlinesBriefing