Los Angeles is set to open its ticket draw for the 2028 Olympic Games, with prices starting at $28 for some events. The registration process begins on Wednesday, allowing fans worldwide to enter a random draw for tickets across all events. Organizers aim to make the Games accessible and affordable, with one million tickets priced at $28 and a third of all tickets costing less than $100. This initiative follows public criticism of high ticket prices for the 2026 men's football World Cup, which will also be hosted in the US.

The ticketing strategy emphasizes inclusivity and affordability, a departure from previous high-profile sporting events. By offering a wide range of price points, Los Angeles 2028 hopes to attract a diverse audience. The draw system is designed to ensure fairness, giving everyone an equal chance to secure tickets regardless of when they register. This approach is part of a broader effort to make the Games accessible to fans globally, not just those with deep pockets.

The 2028 Olympics will be a historic event, marking the first time the Games are held in the US since 1996. Los Angeles previously hosted the Olympics in 1932 and 1984, and organizers plan to leverage its existing infrastructure to manage the event efficiently. The opening ceremony will be co-hosted by the LA Memorial Coliseum, which has a rich history with the Olympics. This decision underscores the city's commitment to sustainability and cost-effectiveness.

As the ticket draw opens, fans can expect a competitive process. Registration closes on March 18, with the first set of tickets available for purchase from April 9-19. The draw is designed to ensure that no one is advantaged or disadvantaged, regardless of when they register. This marks a significant shift in how tickets are distributed for such large-scale events, prioritizing fairness and accessibility over traditional first-come, first-served models.