AC Milan and Inter revealed plans for a new 71,500-seat stadium to replace the iconic San Siro, set to open in 2031. The arena will be called the Generali Stadium after Italian insurance firm Generali secured naming rights for 650 million euros (542 million pounds) through 2052, making it one of the most lucrative stadium naming deals in sports history. The clubs, owned by separate US investment firms, described the project as "a new home for generations of supporters" aiming to contribute to Milan's urban development.
The 1.2 billion euro stadium construction aims to modernize Italian football, which Cardinale says has fallen behind the Premier League's commercial model. The stadium will feature approximately 12,000 premium or hospitality seats and host concerts and other sporting events. Generali's 20-year deal breaks down to roughly 27 million euros annually, with 13.5 million euros per club per season.
While some supporters protested against the naming rights deal, Cardinale emphasized that modern infrastructure is essential for competing with Europe's elite clubs. The project represents a significant step forward for Serie A's economic revival. The demolition of San Siro has been discussed for decades, with the clubs purchasing the stadium and land for 197 million euros in 2025.
Source: BBC Sport Football · Summarized by HeadlinesBriefing