BBC Sport has unveiled a groundbreaking way to watch World Cup matches with its new FIFA World Cup 3D Experience. Starting Friday's Canada versus Bosnia-Herzegovina clash at 20:00 BST, viewers can explore games from multiple angles in real-time, catch highlights, and access full-match replays. This UK-first interactive feature offers unprecedented control over how fans consume tournament action.

Powered by live official FIFA data and technology from Immersiv.io, the experience recreates matches using skeletal tracking similar to semi-automated offside systems. Users navigate to bbc.co.uk/3dWorldCup to access the beta feature, which works exclusively on desktop and mobile devices in the UK. The platform integrates seamlessly with BBC's existing football coverage across their website and app.

Four distinct viewing modes give fans complete control: broadcast view with adjustable camera angles, tactical bird's-eye pitch perspective, third-person player tracking, and first-person viewpoint through a player's eyes. Beyond live action, viewers can rewind key moments, switch between cameras instantly, and access real-time statistics without interrupting the main broadcast.

This innovation transforms passive viewing into active participation, offering tactical insights previously unavailable to home audiences. By leveraging official match data and advanced rendering technology, BBC Sport positions itself at the forefront of sports broadcasting evolution. The experience launches exclusively for BBC TV matches throughout the tournament.