Artémis, the Pinault family’s investment vehicle, agreed to sell its majority stake in the Paris‑based couture house back to founder Giambattista Valli. The deal, announced by WWD, ends a partnership that began with a 2017 investment and full control taken in 2021. Financial terms were not disclosed, and Rothschild & Co oversaw the sale process in recent months to finalize.

The exit follows a turbulent year for the brand. Valli cancelled the January haute‑couture show and skipped the autumn‑2026 ready‑to‑wear presentation at Paris Fashion Week, citing a strategic review. Artémis had previously hired former Louis Vuitton executive Charlotte Werner as CEO to expand digital and geographic reach, but she left after three years, leaving a leadership vacuum for the house.

For investors, the sale underscores a broader reshuffling in luxury, where owners like LVMH are divesting labels such as Marc Jacobs. Artémis is also marketing its Puma stake while maintaining a portfolio that includes Christie’s and CAA. Valli’s regained ownership lets him steer the brand’s revival, and the transaction closes Artémis’s difficult foray into haute couture in the market today.