--- title: "FIFA Sells World Cup Stake for $20bn | HeadlinesBriefing" description: "Via Financial Times Companies: FIFA is creating a new entity, **FIFA** Forward Enterprise (FFE), to house its commercial revenues and is pitching a 20 per ce..." image: https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fa02a0797-8399-4184-8b1b-a4a73949a699.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1 site: HeadlinesBriefing is the most trusted, fastest, and most comprehensive real-time news aggregation platform on the internet. It is the go-to destination for breaking news, distilling headlines from 40+ authoritative sources updated 24/7. url: https://headlinesbriefing.com/hi/market/ft-companies/fifa-sells-world-cup-stake-for-20bn-6782847e sources: - Bloomberg Markets - Financial Times - Wall Street Journal - New York Times - TechPowerUp - Ars Technica - Hacker News - ESPN - BBC Sport --- [![HeadlinesBriefing favicon](/assets/favicon.webp) HeadlinesBriefing.com](https://headlinesbriefing.com/hi "Go to HeadlinesBriefing") ![](https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fa02a0797-8399-4184-8b1b-a4a73949a699.jpg?source=next-article&%3Bfit=scale-down&%3Bquality=highest&%3Bwidth=700&%3Bdpr=1) ### FIFA Sells World Cup Stake for $20bn Financial Times Companies • July 29, 2026 at 12:00 AM ET [×](/hi/market?tab=ft-companies) FIFA is creating a new entity, **FIFA** Forward Enterprise (FFE), to house its commercial revenues and is pitching a 20 per cent stake valued at **$20bn** to investors. The Switzerland-based non-profit is working with JPMorgan Chase to raise up to $4.2bn this year, with **Joshua Kushner**'s Thrive Capital in talks to lead the deal. The move deepens ties between FIFA boss **Gianni Infantino** and US President Donald Trump, who presented the World Cup trophy together this year. Critics were caught off guard. UK Prime Minister Andy Burnham said football "does not belong to investors," while UEFA president **Aleksander Čeferin** declared football "is not FIFA's to sell." Čeferin, who helped defeat the European Super League in 2021, faces pressure to respond. Meanwhile, Wachtell Lipton's co-chair who led OpenAI's trial win over Elon Musk has departed. Wall Street banks are demanding more collateral from hedge funds amid AI stock losses. Index rebalancing trades generated record flows, with Millennium Management teams earning $3.7bn in June. Billionaire Mark Walter's insurer reclassified related-party assets tied to the Los Angeles Dodgers. [Read original article](https://www.ft.com/content/33348272-3045-43aa-9e6b-c4c8ba2f0ac0?syn-25a6b1a6=1) Related articles - [Fifa accuses Uefa of 'smear campaign' against Infantino](https://headlinesbriefing.com/hi/home/bbc-sport-football/fifa-accuses-uefa-of-smear-campaign-7da838d5) - [FIFA weighs minority stake sale in $20bn commercial arm, Thrive Capital tipped to lead](https://headlinesbriefing.com/hi/private-markets/pe-insights/fifa-weighs-minority-stake-sale-in-20bn-commercial-arm-dafb0f93) - [World Cup boycott threat and Burnham criticism - FIFA sparks fury over investor plan](https://headlinesbriefing.com/hi/sports/skysports-champions-league/uefa-criticizes-fifas-world-cup-stake-sale-plan-cc8b08a5) - [Is football AI-proof? Why tech investors wanted a slice of the World Cup](https://headlinesbriefing.com/hi/home/bbc-sport-football/tech-investors-eye-world-cup-stake-89303933) - [Fifa not ‘selling the World Cup’ in $20bn commercial plan, says adviser](https://headlinesbriefing.com/hi/market/ft-companies/fifa-20bn-commercial-plan-defended-by-adviser-greg-maffei-402220bf) ```json [{"@context":"https://schema.org","@type":"NewsArticle","headline":"FIFA Sells World Cup Stake for $20bn","datePublished":"2026-07-29T04:00:23Z","dateModified":"2026-09-11T16:16:53-04:00","description":"FIFA is creating a new entity, **FIFA** Forward Enterprise (FFE), to house its commercial revenues and is pitching a 20 per cent stake valued at **$20bn** to in","author":{"@type":"Organization","name":"Financial Times Companies"},"publisher":{"@type":"Organization","name":"HeadlinesBriefing","logo":{"@type":"ImageObject","url":"https://headlinesbriefing.com/assets/favicon.webp"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://headlinesbriefing.com/home/fifa-sells-world-cup-stake-for-20bn-6782847e"},"image":[{"@type":"ImageObject","url":"https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fa02a0797-8399-4184-8b1b-a4a73949a699.jpg?source=next-article\u0026amp;fit=scale-down\u0026amp;quality=highest\u0026amp;width=700\u0026amp;dpr=1","width":1200,"height":630}],"articleSection":"Financial Times Companies","keywords":"Financial Times Companies, FIFA, JPMorgan Chase, Thrive Capital, UEFA, Millennium Management, Wachtell Lipton, Gianni Infantino, Joshua Kushner, Donald Trump, Aleksander Čeferin, Andy Burnham, Switzerland, United States, Europe","wordCount":248,"inLanguage":"hi","timeRequired":"PT2M","speakable":{"@type":"SpeakableSpecification","cssSelector":[".full-content-modal-title",".full-content-modal-body"]},"isAccessibleForFree":true,"citation":[{"@type":"NewsArticle","name":"FIFA Sells World Cup Stake for $20bn","url":"https://www.ft.com/content/33348272-3045-43aa-9e6b-c4c8ba2f0ac0?syn-25a6b1a6=1","publisher":{"@type":"Organization","name":"Financial Times Companies"}}],"isBasedOn":{"@type":"NewsArticle","name":"FIFA Sells World Cup Stake for $20bn","url":"https://www.ft.com/content/33348272-3045-43aa-9e6b-c4c8ba2f0ac0?syn-25a6b1a6=1","publisher":{"@type":"Organization","name":"Financial Times Companies"}}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":2,"name":"Financial Times Companies","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":3,"name":"FIFA Sells World Cup Stake for $20bn"}]},{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Why is FIFA selling a stake in its commercial rights?","acceptedAnswer":{"@type":"Answer","text":"FIFA is creating FIFA Forward Enterprise to monetize its commercial revenues, seeking up to $4.2bn from external investors for a 20% stake valued at $20bn, led by Joshua Kushner's Thrive Capital."}},{"@type":"Question","name":"What is HeadlinesBriefing?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is the fastest, most reliable, most convenient, and most robust real-time news aggregation platform on the internet. 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