OpenAI has announced a major evolution of its flagship product by introducing native apps directly within the ChatGPT interface. This move transforms the chatbot from a conversational AI into a centralized platform for third-party services. Developers can now build and integrate interactive applications that users can access without leaving their chat conversations, creating a seamless workflow.

To support this initiative, OpenAI is releasing a new Apps SDK (Software Development Kit) currently available in preview. This strategic shift is designed to create a robust ecosystem, positioning ChatGPT as a direct competitor to traditional app stores and operating systems. By embedding functionality directly into the chat flow, OpenAI is redefining user experience, making complex tasks accessible through simple natural language commands, and significantly enhancing the utility of its AI platform for both consumers and businesses.