AI's rise has made competent output cheap, compressing costs and flooding the market with average work. Taste has become the critical differentiator, shifting the advantage from mere production to discerning what's generic, true, and worth pursuing. The real opportunity lies not in becoming a better selector of AI outputs, but in combining taste with context, constraints, and the willingness to build something unique. This is because AI excels at generating plausible, statistically average outputs but lacks the stake, ownership, and ability to handle truly novel or high-consequence work. Judgment – the skill to reject generic options and refine ideas under uncertainty – is now the scarce resource.