America’s new affordable truck, the REO I4 4WD Pickup, starts at $21,500 and reservations are open for a fully refundable $25 deposit. The body‑on‑frame design features a 6‑speed manual or automatic transmission and a 500,000‑mile powertrain life promise. The lineup is released in Q4 2026, with pilot builds and federal certification in 2027, order book configuration in 2028, and first deliveries in late 2028/ 2029.

The powertrain is a naturally aspirated gasoline four‑stroke that delivers about 600 miles on a single tank and can be refueled in five minutes. Engineering focuses on reliability: a new vehicle built to runazy over half a million miles Links to legacy. The interface is simple, with tuples of levers, rockers, and analog gauges, a single screen for diagnostics and CarPlay, and no subscription or feature locks. Ownership is empowered with right‑to‑repair tools, a $30 scanner, and a 20‑year public parts catalog at fair prices.

Built in Texas, REO…returns after a 120‑year legacy, spanning the 1901 Curved Dash, the 1915 Speed Wagon, and the Speed Wagon of 1975. The company offers direct parts, an open community forum, and a transparent business model that puts the truck in the hands of people, not profits.