Today's web infrastructure prioritizes corporate interests over user welfare, extracting personal data and hijacking attention spans. The Human-Centered Computing Foundation argues this fundamental flaw demands a structural solution rather than surface-level fixes.

As an approved participant in ICANN's Applicant Support Program, HCCF officially began its campaign for a new Top-Level Domain dedicated exclusively to ethical technology. This initiative represents one of the few attempts to rebuild web architecture from the ground up.

The proposed human-centered TLD would create a trusted namespace where users could reliably identify services designed around human dignity rather than engagement metrics. Organizations meeting specific ethical standards could register under this domain, providing clear signals about their data practices and user respect.

Whether this ambitious technical project gains traction depends on community support and ICANN's evaluation process. The foundation has released its full initiative overview for public review and feedback.