Inspired by physicist John Baez's "Crackpot Index," an anonymous developer has created the AI Marketing BS Index to help identify marketing materials filled with buzzwords and lacking substance. This tongue-in-cheek scoring system aims to combat the flood of companies that misuse scientific terminology and make unverifiable claims about their products in the age of large language models.

The index starts at -5 points, giving marketers the benefit of the doubt. Points accumulate for tactics like inventing concepts without citations, misusing scientific terminology, employing motte-and-bailey arguments, and claiming products do what "nature" does. 30 points are awarded for having no falsifiable claims, while 40 points are given for each unverifiable research collaboration mentioned.

As AI marketing becomes increasingly sophisticated, this index offers a refreshing tool for discerning customers and investors. The creator acknowledges the scoring system will likely expand as marketing tactics evolve. For now, it provides a much-needed framework to separate legitimate innovation from hollow buzzwords in an industry saturated with vague promises and technical jargon.