AI companies are leveraging investor enthusiasm to market AI as a replacement for human expertise, pushing costly subscriptions. This narrative, however, ignores the fundamental nature of complex work. Tools like compilers and CAD systems didn't replace programmers or engineers; they augmented their capabilities, allowing for greater complexity and efficiency.

These AI marketing claims reduce human work to mere visible output, or "artifacts," overlooking the critical understanding gained through the actual process. True productivity stems from comprehending business problems, designing architectures, and maintaining codebases – tasks requiring human judgment and foresight. For instance, Anthropic's "cyberweapon" marketing for Mythos devalues actual security research.

Instead of promoting replacement, AI firms should focus on developing tools that empower experts. Game engines like Unity and Unreal lowered barriers for skilled developers, enabling ambitious projects. Similarly, AI could provide medical professionals with advanced diagnostic insights, enhancing their ability to treat patients, rather than simply promising to cure diseases.