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Last updated: March 15, 2026, 10:30 PM ET

Apple Ecosystem & Media

Apple tested new consumer engagement strategies this weekend, demonstrated by singer Alicia Keys taking over a retail location, while the company's official social media presence experimented with unconventional TikTok content. Separately, reports surfaced detailing the unexpected authority flight attendants retain regarding in-cabin electronic device usage, even concerning personal devices like the Apple Vision Pro.